The concept of ‘Vivir Bien´ or ´Good Life’ has emerged in Bolivia’s political, policy and diplomatic discourse after the ascension to power of Evo Morales in December 2005, the first person of indigenous ethnicity to be President of Bolivia. In South Asia and other parts of the world much is known about Bhutan’s Index of Happiness, but little is heard about ‘Vivir Bien’ or ‘Good Life’, the ideology of Life, Politics and Diplomacy emanating from Bolivia, in the heart of Latin America.