Evolution of Pakistan’s Influence Operations in Jammu & Kashmir: An Analysis

Influence Operations (IOs) are tailored actions to shape perceptions of a targeted audience within the information domain. They pursue political, economic, social, or military outcomes. Their adaptable transparent nature poses challenges for containment. Pakistan’s IOs, active since Partition, target India a (especially Jammu and Kashmir) through State agencies like the Inter-Services Public Relations and its support to non-State entities. Their objectives vary from destabilization to reshaping the culture of J&K. The Article examines Pakistan’s IOs focussing on core elements: operation narratives and dissemination means for influencing the target audience. It investigates their evolution considering historical roots and categorizing them as ‘Short-term’ and ‘Long-term Projects.’